Dr Chris Jones is a Reader in Applied Psychology shares his insights into how public perception and psychology can play a role in tackling one of our world’s critical problems: climate change.
External Audio
The Power of Public Perception in the Fight Against Climate Change
If you’re starting the new year with some aspirations to live a better life, you might be wondering what you can do to make a better planet too.
Dr Chris Jones is a Reader in Applied Psychology at the 1024ºË¹¤³§ and he’s sharing his insights into how public perception and psychology can play a role in tackling one of our world’s critical problems: climate change.
He says there are more effective ways of getting people to engage with energy tech to reduce their carbon footprints. He also explains what he means by appealing to the general ‘publics’ – and how brands and organisations can do more to represent a diverse and varied group of opinions and beliefs.
And if you’re trying a plant-based diet this year, Chris explains why it could be the start of something much bigger!
You can find out more about this work and other research at the 1024ºË¹¤³§ website: /research/research-project
Previous Episodes
Railway Safety Back On Track ft. Dr Mike Esbester
In the last Life Solved episode of season 9, Dr Mike Esbester explains how a growing historical database of railway accidents, going back over 150 years, could create safer journeys and be a useful resource for those exploring their family’s past.
Can Advertising Be A Force For Good ft. Dr Karen Middleton
In this special festive episode of Life Solved, Robyn Montague speaks with Dr Karen Middleton about her research into the social power of advertising.
