Aerial photo of St. Augustine, Florida - Photo by Lance Asper on Unsplash

Florida’s image as a safe sun and theme park destination may be threatened by recent political divisions and gun crime.

4 min read

Florida is known worldwide for its beaches, resorts and theme parks, but has recently made headlines for a different reason. The state has been rocked by political controversies, bitter debates and  at odds with its previously laid back holiday destination image.

In his 1947 book, Inside USA, writer John Gunther  Florida’s “freakishness in everything from architecture to social behaviour unmatched in any American stateâ€. If Gunther had been writing today, he might be just as judgemental.

Florida’s recent political turmoil can be attributed to some highly contentious policies. The state has witnessed heated debates and legislative battles on issues including abortion, gun control, education, LGBTQ+ rights and voting rights.

Florida has been derided as “the worst state†in which , one of the worst in which  or a student, and not a good place to .

Even Donald Trump, who moved to his Florida Mar-a-Lago home during his presidency, has  it “among the worst states†to live in or retire to. This was an attack on Florida governor Ron DeSantis, who is also running for the Republican presidential nomination.

What was once considered by many to be a purple state – one that could either be Republican or Democrat – is now . In recent years, the divide between those of  has become toxic.

Importance of international image

International tourism and trade is huge business for Florida. In 2022, more than 1.1 million people visited Florida from the UK, the second largest group of international visitors on an annual basis. The UK is also Florida’s eighth largest trade partner with bilateral trade reaching $5.8 billion (£4.6 billion) in 2022. So state leaders might worry about tarnishing its image abroad.

Business leaders are already fretting about a fall in  linked to COVID and negative media coverage of the state. Around US$50 million was invested in marketing the state to tourists in 2023, this is expected to rise dramatically in 2024. The state’s ability to attract workers to keep its tourism and other industries going is weakening, reports suggest.

Heather DiGiacomo, chief of staff at the Florida Department of Juvenile Justice,  Florida senators that applications for jobs at state-run agencies were down and staff retention was down too. “These turnover rates … impacts the number of well-trained staff available to mentor new staff and puts additional strain on current staff without longer shifts in detention.â€

Republican governor Ron DeSantis, now , has been at the centre of Florida’s significant political divisions. The Republican state legislature’s controversial partisan bills, such as the  redrawing of the electoral map to benefit the Republican party, was signed into law despite intense opposition.

While his conservative  on taxes, regulation and immigration have won strong support from conservatives, critics  that he prioritises partisan politics over the needs of all Floridians. His outspoken handling of the COVID pandemic sparked controversy, with accusations of  the severity of the virus and prioritising economic interests.

Florida’s restrictive abortion laws have also attracted national and international attention. In April 2023, the state passed , which prohibits abortions once a foetal heartbeat is detected, typically at around six weeks gestation. This law has faced significant  from reproductive rights advocates, who argue that many individuals may not even be aware of their pregnancy at such an early stage.

School shootings and gun laws

The Marjory Stoneman Douglas High School Public Safety Act was passed into Florida state law after the  in 2018, in which 17 people were killed. It was controversial because it did not place restrictions on gun ownership or introduce background checks before gun purchases, but allowed schools to employ armed “guardiansâ€. Critics  that it fell short of addressing the root causes of gun violence in Florida.

There were  in Florida in the first two months of 2023. Despite this, the state has just  that will come into effect on July 1 that will allow anyone who can legally own a gun in Florida to carry one without the need for a permit.

Florida’s partisan divide has been exacerbated by the introduction and passage of several laws that discriminate against the LGBTQ+ community. These laws cover areas including adoption, education, and transgender rights.

This year a massive LGBTQ event in a Florida theme park, which typically attracts 150,000 people, is taking out extra security measures, after new  were introduced in 2022. These rules ban teachers from discussing topics including sexual orientation. More generally, travel  have been issued on the risks of travel to the state for LGBTQ+, African American and Latino people. A recent  overturned municipal bans on conversion therapy.

Although the “don’t say gay†bill was originally only aimed at third grade students and under, the bill has since been  by Florida’s Board of Education to apply to all school pupils.

DeSantis has also become embroiled in a long legal and political  with the Walt Disney Company, a major state employer, over the “don’t say gay†legislation. Disney recently announced it was cancelling a US$1 billion office complex project in the state.

 that restrict transgender students’ participation in school sports teams consistent with their gender identity have also sparked .

Meanwhile, changes in voting laws brought in by the state, including stricter identification requirements and limitations on the drop boxes where voters can leave mail-in ballots, have been  for making it more difficult for some people to vote.

Florida’s recent political turmoil has thrust the state into the national, and global, spotlight. Its deeply partisan divide, controversial policies and gun laws have created a toxic political climate, which has the ability to significantly damage the sunshine state’s appeal. 

 is a Teaching Fellow in the School of  in the .

This article is republished from  under a Creative Commons Licence. .

More The Conversation Articles...

The Conversation is an independent source of news analysis and informed comment written by academic experts, working with professional journalists who help share their knowledge with the world.